D'EXPERIMENT
Building blockchain apps BEFORE building the blockchain OS.
Entertainment → Infrastructure → Hardware
Where We Actually Are
No inflated metrics. No fake traction. Just honest progress.
"Revenue = Validation"
Not vanity metrics. Not token speculation. Real users paying real money.
The Broken System
Why the current entertainment economy doesn't work for creators or fans.
Creators Get Screwed
Spotify pays fractions of a cent. Labels take 70-90%. YouTube takes 45%. The talent gets what's left.
Fake Ownership
You don't own the music you 'bought' or movies you 'purchased.' You rent access that can be revoked.
Fans Have No Stake
You can 'support' a creator but never truly participate in their success or own a piece of what you love.
Previous Solutions Failed
Napster shut down. BitTorrent stayed niche. Web3 projects built infrastructure nobody used.
Why Others Failed
Everyone built infrastructure first, applications later. Nobody cares about protocols. They care about entertainment.
Build Entertainment First.
Validate Demand.
Then Build Infrastructure.
The approach: create entertainment that people want, which happens to use blockchain. If demand validates, then build the infrastructure. Not the other way around.
For music artists and gamers, blockchain represents the foundation for a fundamentally different type of entertainment experience.
Imagine a distinction between Web2 and Web3 entertainment as clear as Apple vs. Windows, or iPhone vs. Blackberry. Not just incremental improvements, but a complete shift in how creators own their work and how fans participate in what they support.
This is not about mass market dominance. A boutique experience that truly serves creators and communities is just as valuable. What matters is building tools and applications that enable scalable entertainment where quality and ownership are not compromises, but core features.
The opportunities are real, but so is the competition. Others are building toward similar goals. What sets this apart is starting with entertainment that proves demand, then building infrastructure, rather than the reverse.
Showing The Work,
Not Just The Vision
We're not building in stealth. These are MVPs launching now to test our thesis and generate learnings that will inform what infrastructure we need to build.
← Swipe to explore →
We're at the very beginning. MVPs are launching. Some will work, most will fail. All will teach us what to build next.
This is what radical honesty looks like. We're showing you the messy start, not the polished finish.
The Mission
Building the thing nobody else is building
Blockchain has massive potential. But where's the consumer layer? The OS? The hardware? The applications people actually use daily?
We're building it. Through rapid experimentation.
How We Work
We run experiments across entertainment verticals to learn what people want when ownership is real. Some fail. That's the point.
Why Entertainment First
Entertainment generates real users and revenue while we learn. Each experiment teaches us what the ecosystem needs.
The End Game
When we have enough signal, we build the infrastructure: OS, hardware, tools. A complete ecosystem for blockchain.
"Everyone who tried to rebuild the internet from scratch failed. They built infrastructure first, applications later. We're doing it backwards."
Our Principles
These aren't just values on a wall. They're our decision-making framework.
Radical Honesty
No vaporware. We show the work, admit failures, and tell the truth about where we are.
Ownership > Exploitation
Creators own their work. Fans own pieces of what they support. Real ownership, not rental access.
Entertainment-Led
Lead with what people want. Enable with blockchain. Users shouldn't have to care about the tech.
Fail Fast, Learn Faster
Launch experiments quickly. Kill what doesn't work. Document everything. Learnings compound.
Revenue = Validation
Real users paying real money. Not vanity metrics or token speculation. Actual product-market fit.
Culture Matters
Building for Afrocentric/indie communities. Underserved audiences drive innovation.
Full Stack or Nothing
Can't build blockchain apps on Web2 infrastructure. Own the entire stack. Long game > short wins.
Every Decision Must Answer:
Does this teach us what the ecosystem needs?
Does this generate revenue or users?
Does this move us toward full stack?
Are we being honest?
Would this work without blockchain? (If yes, we're not proving utility)
The 3-Phase Roadmap
A 10+ year journey from entertainment to infrastructure to hardware. This is extremely ambitious. Others are attempting similar paths. We are not skipping steps.
Entertainment Experiments
Prove blockchain utility through real entertainment
KEY GOALS:
- 10K+ active users across experiments
- $500K+ annual revenue
- At least ONE product-market fit
- Document infrastructure requirements
Milestones:
Infrastructure Layer
Build OS and tools that make blockchain ownership seamless
KEY GOALS:
- Blockchain-native OS (NaeonOS)
- Invisible wallet/identity layer
- Developer toolkit and protocols
- Significantly simpler than current solutions
Milestones:
Hardware Integration
Purpose-built devices that make blockchain invisible
KEY GOALS:
- Reference hardware design
- Manufacturing partnerships
- Limited release testing
- Complete ecosystem: Hardware + OS + Apps
Milestones:
North Star Metric
People whose primary content consumption
happens on Naeon ecosystem
Getting there by 2030+
Current Experiments
Testing What Works
Streaming, music, gaming. Each experiment teaches us what the blockchain ecosystem needs.
Some experiments succeed. Some fail. Each one teaches us what needs to exist.
Early Signals
The Experiments Are Working
Real users. Real revenue. Real learnings. Building toward the full ecosystem.
Investment Opportunity
© 2025 Naeon d'Experiment. All rights reserved.